The Technical Center

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Industry Resource for Specialty Textiles and Product Information
   February 18, 2019  Facebook Twitter
Innovative Fabric Developments for a New Outdoor Consumer by Kathlyn Swantko

Navis Stenter

"Driven by the 80 million Millennial consumers, along with the younger Gen-Z generation, born in the mid-90s and expected to reach 84.7 million by 2020, today's primary shopper groups have a See now—wear now buying attitude. They prefer to purchase clothing that no one else is wearing," states Matt Powell, VP/ senior industry analyst for the NPD Group. Since uniqueness is very important to Millennials and Gen-Zers, the larger brands find themselves conceding some of their dominance to smaller businesses with creative designers who have the ability to quickly capture new trends.

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CUTTING EDGE ARTICLES Innovation at ORSMTRENDS Take a look at some of the great innovations from the 2019 Outdoor Retailer Snow Show Jan 30 - Feb 1 in Denver featured in the FabricLink Network's Innovation Watch. Read More.
Schoeller ECONYLCUTTING EDGE - Sustainability is a driving issue in the outdoor market. There is a need to find a balance between developing innovative technical textiles and the demand for sustainability. Millennials aand Gen-Z's want to hear a "green" production story before making buying decisions. Read More.
Signature_DNACUTTING EDGE - Textile engineering is transforming the textile industry from innovative equipment, to smart fibers and fabrics, to surveillance technologies for monitoring intellectual properties. Machine designs have become increasingly more sophisticated and precise.
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CUTTING EDGE NEWS & VIEWS
TEIJIN'S ARAMID FIBRE ADOPTED FOR AQUOS ZERO SMARTPHONE Aramid fibre reinforced plastic is expected to contribute to the development of advanced, extra-high-speed mobile devices due to its light weight, electric insulation and dielectric constant property for minimised electromagnetic interference. Read more…

Coconut waste is turned into sweaters Nullarbor Fibre, a rayon fiber sourced from coconut waste, can be spun into yarn, made into fabric and manufactured into garments using existing industrial equipment. Read more…

Graphene Could Unlock the Potential of Smart Textiles An international team of scientists has discovered a new technique to create fully electronic fibers that can be woven into today’s everyday clothing. Read more…

MITSUBISHI TO TAKE OVER 25% SHARES IN ELG CARBON FIBRE The agreement's goal is to enhance the global business development and reliable supply of reprocessed carbon fibre to the automotive and electronics industries. Read more…

SUNBRELLA INTRODUCES NONWOVEN MARINE SEATING FABRIC Sporting a luxuriously soft hand, the four-way Horizon stretch textile is offered in two distinct embossing patterns and a wide array of 30 colors. Read more…

Fire danger! NC State rises to the challenge of developing the next generation wildland fire shelter. Read more…

AURIA OPENS NEW AUTOMOTIVE CARPETING FACILITY IN CHINA In addition to carpet manufacturing, the new facility also will have in-house product and material testing and validation capability. Read more…

ARVIND AND JCB INDIA PARTNER FOR INDUSTRIAL UNIFORMS The partnership is the first of its kind to offer co-branded protective wear and industrial uniforms for India’s workforce. Read more…

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