The Technical Center

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Industry Resource for Specialty Textiles and Product Information
   December 12, 2017  Facebook Twitter
TECHNICAL TEXTILE TRENDS 2017: ORSM'17 Technical Textiles for Outdoor Apparel by Kathlyn Swantko

Dyneema

The outdoor market is becoming increasingly challenged, as specialty stores close and consumer demographics continue to change amid a downturn in buying power. The Millennial and Gen-Z generations currently make up over 50% of consumers and since they have less disposable income to spend, they want to understand what they are buying and want to have a shopping experience. Therefore, understanding these consumers, and how they buy sport-specific apparel is imperative for fabric developers, apparel designers, and retailers going forward.

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